Exhibition
Exhibition overview
Client
Bang & Olufsen
Project
Exhibition stand at IFA 2018, Berlin
Size

205 m2

Design
Ambiente


"Together with our in-house designers, Ambiente set us apart at two of the biggest consumer electronic tradeshows in the world. Ambiente sat down with us and understood our design DNA and our brand philosophies with true passion. The chemistry of working together between our teams was such a great synergy and a pleasant experience - this confirmed to me, after all of our experience in the business, that everything is indeed a people business.

Zorayda Pedersen, B&O Play Global Channel Marketing, Multibrand

New Product Launch at the IFA Exhibition


Ambiente's designteam worked closely with Bang & Olufsen to design an exhibition stand at the electronic fair IFA 2018 that could set the scene for an impressive presentation of the new minimalist speaker Beosound Edge by Michael Anastassiades. The fundamental geometric form - the circle - is a key element in the design of the speaker. Therefore, we decided to use the circular shape in different ways across the exhibition design to stress the geometric, clear expression.

- See another exhibition stand we have built for Bang & Olufsen